Writing on running exceptional events.
Field notes, industry research, and design writing from the team building the operating system for events. No SEO fluff, no thin listicles — pieces we'd want to read ourselves.
The 11-app problem: why the events industry never got its Figma.
Every category got software that respected the craft — except events. This is what has to change, and what we're doing about it.
Run-of-show is a document. Live mode is a discipline.
Why we rebuilt the timeline from the show floor up, and what changed for our founding partners at Riverside Festival.
What an AI operations director actually does at 4pm on show day.
Not a chatbot. A colleague. Here's the exact briefing our AI produced for a 12,000-cap show last month.
The physics of a fast check-in.
Every second at the door costs revenue and brand. A study of 47 events, 210,000 scans, and what actually moves the queue.
How to close an event book in 48 hours instead of six weeks.
The four workflows that separate the finance teams that scale from the finance teams that firefight.
Craft in the 200th table row.
Notes on the design principles behind every surface in Ventra — and why the boring rows are the ones that matter.
The supplier trust ledger: a better contract lifecycle.
Compliance without the friction. How our supplier hub tracks riders, insurance and confirmations without becoming a bureaucracy.
State of events 2026: what 400 operators told us.
The full survey — revenue mix, tool sprawl, hiring pain, AI adoption — with methodology and the raw dataset.
Attribution without the attribution circus.
A pragmatic model for measuring which channel actually sold the tickets, without buying six more SaaS tools.
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One considered essay every other Sunday. No promotions, no product noise — just the writing.